THE "ICEFIED" SHOP

How do you introduce new flavors to a generation that has seen it all?

You freeze their favorite hangout. We transformed Campina’s busiest OXXO into an ice-covered playground with frosted walls with ice blue neon lighting, oversized cans and a glowing photo cube embedded with Smirnoff bottles. Inside, a trail of blue ice guided shoppers to the chilled product island. More than a launch, it was a frozen statement that redefined what “ready to drink” feels like.