THE SCREEN-LICKING FRENCH FLAVOR

How do you make people taste a Brioche through a screen?

To launch Artesano’s new Brioche mini bread, we turned its texture into content: four ASMR films and stills built around four sweet and savory recipes. Sound effects captured every satisfying bite, cut and crunch, while carefully selected soundtracks brought the French mood of the new flavor to life. Taking the product from social feeds to the subways of São Paulo.