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The–Bar
Project type
Social Media / Growth E-commerce
Role
Creative Director
THE–BRAZILIAN TWIST
For The–Bar Brazil, I led the creative team across always-on social, e-commerce and broadcast lists, turning a digital storefront into a premium brand experience.
We evolved more than the visual language. We found a new way for the brand to speak, behave and interact with drink lovers, driving stronger engagement across social.
Around Diageo’s portfolio, we developed a highly crafted visual world through bespoke bottle shoots and campaigns for key moments throughout the year.
And then came Black Friday. The biggest-selling Black Friday in The–Bar Brazil’s history: one order every five minutes. The Instagram and WhatsApp broadcast lists we launched became a lasting part of the business.
