WHAT DIDN'T ARRIVE, IFOOD DELIVERS

To make iFood the ultimate summer partner on São Paulo’s coast, we created a traveling activation inspired by the brand’s iconic red backpacks. Each weekend, a giant delivery bag opened by the beach, unveiling a stage, food stalls, surf games, floats and frescoball. Guests could order straight to the sand and enjoy iFood as more than a delivery app, but as the host of summer itself.