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Johnnie Walker
Project type
OOH Campaign / Retail Activation
Role
Creative Director
THE COURAGE TO NEVER STOP
Luxury isn’t just wrapped in blue glass, it’s in the gesture of giving it. For Father’s Day, Johnnie Walker invited people to honor those who gave them the courage to keep walking. A bottle elevated on a glorifier, a gift bag turned into a canvas of calligraphy, and a message, for OOH and retail, that felt as timeless as the whisky itself.
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