LIVI'N THE F1 LEGACY

Formula 1 isn’t just a race, it’s a legacy. To bring it closer to Brazilian fans, Heineken 0.0 invited 20 premium consumers to live the Grand Prix as never before. It began at a delicatessen, with exclusive kits in hand, and continued on a private ride driven by a “racing pilot.” At Interlagos, they immersed themselves in the Heineken F1 Arena, from grandstands to VIP lounges, celebrating speed, lifestyle and a new way of drinking Heineken with 0.0 alcohol.