SNACKBACK

Cashback was already addictive. We made it snackable.

To boost sales of Yoki’s new Yokitos while strengthening its popcorn and peanuts portfolio, we turned cashback into a snackable promotion: Snackback. Buy a combo of Yoki snacks and Yokitos and get instant money back, making the new product practically free to try.

The idea came to life across retail and OOH, with snack-inspired POSM, TV-shaped islands and remote-control displays bringing consumption moments into the store. Geo-targeted OOH and delivery apps extended the promotion all the way to the last mile.

The result? Yokitos sales grew 40%, and Snackback came back for another round.