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L'occitane Au Brésil
Project type
Institutional Campaign
Role
Creative Director / Art Director
FRENCH IN ESSENCE. BRAZILIAN BY NATURE.
How do you explain a brand that is French at its core, yet rooted in Brazilian nature?
By turning its origin into art. Actress Grazi Massafera unveiled an animated story, illustrated with textures of pointillism and Northeastern woodcuts, narrating how L’Occitane partnered with local producers to transform biodiversity into beauty. More than a brand film, it was a celebration of two worlds becoming one.
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