THE MEGA FOOTBALL SOCIAL MEDIA IS ON

What if football had its own social network?

For a Footbao App relaunch pitch in Brazil, we imagined “The Mega Football Social Media is On”. A playful campaign turning social media jargon into football language. Here, dances are only for celebrating goals, trends are 5-1-2-2, and boomerangs are VAR.

To bring the idea off the screen, we created the Footbao Arena, a physical hub for the football community, imagined to host the Footbao Arena Tournament, where young players would form teams and battle for the title. A social network you could actually play on.