PET-APPROVED. VET-RECOMMENDED.

Because when it comes to pets, good taste is only half the story.

For Optimum’s functional pet snacks launch, we found a playful way to bring together two sides of the same product: the indulgence pets crave and the nutritional benefits pet parents care about. What began as a retail campaign became a 360° platform, spanning social content, pet and owner apparel, collectible pieces and POS toolkit. All built around the idea that the best treats have to pass two tests: pet approval and vet recommendation.