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Smart Fit
Project type
Advertising Campaign
Role
Art Director
YOU DON’T STOP
What happens when stopping is not an option?
For Smart Fit’s “You Don’t Stop” concept, we created a bold lifestyle campaign around people who keep pushing. A cinematic shoot, sculptural lighting and three powerful personalities turned performance into attitude. All set against a dark gym ambient, cut through by Smart Fit’s iconic yellow backlight.
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